The Frenzy Of The App Business

It’s 2013.  It’s most likely that the phone you own can receive emails, update your Facebook status and help you navigate yourself through the eastern provinces of Kazakhstan through the slide of a screen and the touch of a button.

The birth of the smartphone has led to an exciting new development of software application bringing life to users mobile phone experience.

The leader in the App market is technology giant Apple who over recent years have had the largest stake in the smartphone market, with huge consumer demand for their sleek, generally reliable, glossy pieces of kit.  Nevertheless, Google, Windows and Blackberry are stiff competition for Apple and are constantly knocking on the door in an attempt to gain a greater foothold in the software application market.

In fact, with Apple’s App store close to a staggering 25 billion downloads it comes as no surprise that they sold more IPhones and Ipads in 2011 than all the Macs sold in 28 years.  Recent figures have suggested that by 2016 the number of mobile devices on the planet will outnumber the number of humans, which although may seem slightly nauseating, is testament to the ever improving smartphone market.

Apps include YouTube, Google Chrome, Skype, ATM locators and even guidelines to Kama Sutra, outlining the breadth and diversity within the app world.  Apps can even be used to gain funding for businesses with the use of apps for short-term loans becoming increasingly popular.  In fact, many businesses have received business loans provided by . Subject to a decent Internet connection, a successful application could be granted with minutes, demonstrating the efficiency and ease of use now accustomed to software application.

Interestingly, app developers understand that they need to respond to the demands of consumers.  Recent years have seen a boom in the use of apps downloaded and used for business reasons.  Apps are being to contribute to the success of businesses and are often used to solve business problems.

The development of apps has become a profitable business too.  Over 12 million copies of ‘Angry Birds’, a video game franchise developed by Finnish game developer Rovio Entertainment have been purchased from the App Store.  After a series of spin-offs and references within popular television programs the Angry Birds creators are now worth £5.5 billion.  Many other have made their fortunes within the app world, with 17 year-old Londoner Nick D’Aloislo recently selling his news summary app ‘Summly’ to giants Yahoo! for a reported £20 million.  It is now considered one of the most profitable markets in the world, with many entrepreneurs braving the world of software application in search of riches.

As technology continues to develop and the world of software application seeks new founds feats we can only sit and wait in anticipation and expectation.  However, one thing is for sure, the frenzied of app downloads doesn’t appear to be leaving us any time soon.

11 Responses to “The Frenzy Of The App Business on “The Frenzy Of The App Business”

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